The Diagnostic Evaluation report provides insight into consumer sentiment from online discussions garnered from a broad-based scan of the Internet. It sets the basis for future research by providing a detailed assessment of the volume and nature of relevant brand discussion, and by pinpointing the data and communities that are relevant to a particular brand or category. The diagnostic provides direction on “what” consumers are discussing (e.g. brands vs. models or appeal vs. ethnography); “how” topics are discussed and, the language being used (e.g. direct vs. indirect references to products and the circumstances of their use). It also includes actual examples of what people are saying and provides actionable recommendations for refining product strategy and messaging. More …

This report offers unparalleled insight into competitive products and customer needs before, during and after a significant company milestone, such as product launches, movie premieres, new service offerings, etc. It helps marketers clearly understand the effectiveness and credibility of the key marketing messages and suggests “missing” messages that represent untapped opportunities.

Brands and products are benchmarked against competitors, providing both absolute and relative measures of performance. When integrated into a company’s business processes, this report’s customized benchmark database can be used to continuously improve marketing support. More …

This report monitors shifts in discussions and provides a realistic, point-in-time market assessment of consumer sentiment. It indicates consumer likes and dislikes and outlines lessons learned for future development. Used as a periodic tracking program, these reports monitor the relevant market to provide continuous visibility of the relative health of a brand or product, providing a framework for the long-term management of brands.