The Social Media Index™, exclusively offered by BrandIntel, defines and measures consumer-generated content garnered from online discussion forums.

This index provides a detailed scorecard and rating system highlighting a products performance against its competitors and shows how consumer-generated content can impact a product during its life cycle.

This collective intelligence, which is used to achieve predictive insight into consumer intent, helps marketers dynamically influence the markets they serve by anticipating customer needs and responding with refined messaging strategies.

Traditional market research uses surveys to capture responses while BrandIntel captures insight from consumers providing current, unbiased and spontaneous peer conversations.

To deliver predictive research BrandIntel:

• Collects and then deconstructs online consumer sentiment about a company, its products, and its brand
• Processes and quantifies consumer sentiment by measuring both discussion volume and contextual quality
• Analyzes the sentiment in the voluntary discussions, and weighs it against quality, and competitive sets of data