BrandIntel translates consumer-generated content into predictive consumer insight through a combination of proprietary technology, iterative human analysis and proven best practices.

Using a unique methodology, BrandIntel provides visibility into consumer discussions online and delivers market intelligence that extends beyond traditional research by capturing spontaneous, relevant and emotional content. Through this process, BrandIntel clients get actionable recommendations that can be used to capture market share, boost brand equity and manage market reputation.

BrandIntel’s collective intelligence clearly reflects the potential impact of consumer-generated content on a company, its reputation and consumer buying decisions. It enables marketers to fine-tune their message and enhance their products to more effectively engage customers on their own terms. It also enables BrandIntel clients to closely monitor and respond to shifting consumer sentiment around corporate, product and service messaging.

BrandIntel clients are Fortune 1000 companies that span a cross-section of industries, including automotive, media and entertainment, financial services and life sciences.